How Arrow Helps Citrix Customers Improve Their Renewal Value
When it comes time to renew, Citrix customers want more than a contract extension. For mid-market organizations, Arrow delivers on this need. With deep expertise, exclusive alignment with Citrix, and a focus on customer success, Arrow helps businesses renew while unlocking the full potential of their Citrix environments. And they unpack it all in their Citrix renewal webinar with Ferroque.
Arrow is Citrix for Mid-Market Customers
Arrow has been a trusted partner for organizations using Citrix for years. However, a new agreement, on March 3, 2025, took this relationship to a whole new level. Arrow now operates exclusively in the commercial space, giving Citrix’s commercial customers more flexibility and support.
How Arrow Supports Citrix
To provide seamless support for Citrix customers, the two have aligned to stay up-to-date on renewal requirements and best practices. This relationship allows Arrow to help customers maximize their investment.
One way they have responded to Citrix customer concerns is by addressing renewal options. Unlike the rigid, long-term renewal options of the past, Arrow can now offer one-year Citrix renewals. This option means organizations don’t have to commit to a three or five-year contract that either provides too much or not enough for their growth needs, allowing businesses to scale more flexibly.
Flexibility, however, isn’t the only benefit. The Webinar also addresses how Arrow builds lasting relationships with customers by assigning each account with experienced engineers, account executives, and field and inside sales representatives, many of whom previously worked at Citrix, who take the time to understand your business needs. The combination makes for a team of experts ready to help you navigate every stage of your Citrix journey.
Universal Hybrid Multi-Cloud
One of the biggest challenges Citrix customers face today is navigating the wide range of options. That’s where Citrix’s Universal Hybrid Multi-Cloud offering, discussed in Arrow’s renewal webinar, changes the game. With Universal licensing, everything you need comes in one SKU, except SPA, eliminating the confusion of piecing together multiple products or worrying about unexpected add-on costs. Instead of guessing whether you’ll need to pay more for features later, you get a comprehensive, unified license that opens up new possibilities. The Universal license simplifies planning and ensures coverage across environments for any strategy.
For mid-market businesses, this means peace of mind. You can focus on leveraging Citrix to deliver secure, high-performance access for your users while Arrow ensures you’re using the most cost-effective and feature-rich options available.
Steps for Optimizing Your Renewal
Renewals don’t have to be stressful. With the right approach and partner, you can turn renewal time into an opportunity to optimize spend and future-proof your Citrix investment. Here are some key steps to follow:
- Start Renewal Conversations Early
Don’t wait until the last minute. Engaging early gives you more time to explore options, identify gaps, and plan strategically. - Evaluate Current License Usage
Review which licenses you actively use or are no longer necessary. This exercise helps avoid overpaying for unused resources. - Know Your Last Price Paid
Understanding your previous pricing ensures you have a baseline for negotiations and helps you avoid unexpected increases. - Project Future Needs
Factor in upcoming business changes, such as growth or cloud migration, so your renewal aligns with your long-term strategy. - Leverage All Features in Your Agreement
Many organizations underutilize the capabilities available in their Citrix agreement. Arrow can help you unlock hidden value by identifying underused features and aligning them with your business goals.
Why Customers Should Consult Arrow Before Renewing
Renewing Citrix isn’t always straightforward, and that’s where Arrow steps in to guide the process. Their dedicated account executives work alongside field and inside sales reps, most of whom have direct Citrix experience. They understand the nuances of Citrix licensing, the customer environment, and how to optimize spend. Customers who take advantage of these services have a knowledgeable and responsive team at their disposal that helps them avoid costly oversights during renewals.
Renewing your Citrix investment should not feel like just another transaction. With Arrow, the process is easier to manage and tailored to your needs, whether that means simplifying renewals, ensuring your licenses align with your current environment, or maximizing the practical use of Citrix Universal Hybrid Multi-Cloud. Our goal is to help you see real value from your renewal.
