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Michael Shuster
April 14, 2026

Enterprise IT leaders are under sustained financial pressure. Infrastructure costs are rising. Licensing models are shifting. Cloud consumption is under scrutiny. At the same time, user expectations for seamless digital experiences continue to climb. In this environment, end user computing (EUC) is no longer just an operational function. It is a strategic lever for cost control and business agility.

Organizations running Citrix virtual desktops and DaaS are at a critical inflection point. The conversation is shifting from “How do we expand?” to “How do we use what we already have better?” Cost optimization in EUC is no longer about trimming budgets at the margins. It is about gathering the right data, aligning architecture with real usage, and applying disciplined professional services expertise to unlock value.

In a recent article, Ferroque Systems CEO Michael Shuster explains how to approach cost optimization as an ongoing discipline. One that focuses on visibility, control, and architectural alignment to reduce waste without compromising performance or user experience.

Click here for the full article in IT Ops Times.

  • Michael Shuster

    Michael is Ferroque's founder and a noted Citrix authority, overseeing operations and service delivery while keeping a hand in the technical cookie jar. He is a passionate advocate for end-user infrastructure technology, with a rich history designing and engineering solutions on Citrix, NetScaler, VMware, and Microsoft tech stacks.

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